The below campaigns were created and worked from concept to completion, including flow, strategy, ad assets, copy, graphic mock ups and detailed evaluations of success.
Bay Cities x Sustainability
Goal: Highlight the eco-friendly materials and practices to increase brand awareness
Highlights/Results:
Partnered with Homeboy Industries for sustainable e-waste disposal
Joined the Box to Nature Recycling Campaign via The Paper & Packaging Board
Qualified #sustainability leads increased by 7% after 3 months
3rd Annual Winning @ Retail
Goal: Increase attendee participation at this educational summit
Highlights/Results:
30% increase in attendance YoY
App Tutorial Campaign
Goal: Help new and existing users learn how to use and navigate the BAND app for their groups.
Highlights/Results:
29% increase in the in-app BAND Guide page following
21% increase in tutorial post views
7% CTR on in-app ads
New DIYPack Website
Goal: Increase brand awareness and online sales with a branding and website relaunch
Highlights/Results:
Published the eBook, "The Ultimate Guide to Subscription Box Trends"
Increased audience through local industry associations and small businesses
Sales increased by 10%, reflecting a positive trend in consumer demand and engagement
Bay Cities eBook
Goal: Hit the targeted goal of downloads & increase brand awareness
Highlights/Results:
Exceeded its targeted goal of downloads by 10%
Business on BAND Contest
Goal: Increase new and existing user participation in-app within workplaces & businesses
Highlights/Results:
9% increase in workplace group creation
22% increase in user engagement across the app, specifically targeting FAQ & tutorial/how-to content
Grad Contest
Goal: Boost content creation and engagement in-app within targeted groups
Highlights/Results:
11% CTR on ads
27% increase in new user engagement
63% increase in content published across the app