The below campaigns were created and worked from concept to completion, including flow, strategy, ad assets, copy, graphic mock ups and detailed evaluations of success.

Bay Cities x Sustainability

Goal: Highlight the eco-friendly materials and practices to increase brand awareness

Highlights/Results:

3rd Annual Winning @ Retail

Goal: Increase attendee participation at this educational summit

Highlights/Results:

  • 30% increase in attendance YoY

App Tutorial Campaign

Goal: Help new and existing users learn how to use and navigate the BAND app for their groups.

Highlights/Results:

  • 29% increase in the in-app BAND Guide page following

  • 21% increase in tutorial post views

  • 7% CTR on in-app ads

New DIYPack Website

Goal: Increase brand awareness and online sales with a branding and website relaunch

Highlights/Results:

  • Published the eBook, "The Ultimate Guide to Subscription Box Trends"

  • Increased audience through local industry associations and small businesses

  • Sales increased by 10%, reflecting a positive trend in consumer demand and engagement

Bay Cities eBook

Goal: Hit the targeted goal of downloads & increase brand awareness

Highlights/Results:

  • Exceeded its targeted goal of downloads by 10%

Business on BAND Contest

Goal: Increase new and existing user participation in-app within workplaces & businesses

Highlights/Results:

  • 9% increase in workplace group creation

  • 22% increase in user engagement across the app, specifically targeting FAQ & tutorial/how-to content

Grad Contest

Goal: Boost content creation and engagement in-app within targeted groups

Highlights/Results:

  • 11% CTR on ads

  • 27% increase in new user engagement

  • 63% increase in content published across the app